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Risk Management of a Project in a Particular Company
Šafařík, Pavel ; Zahradník, Ondřej (referee) ; Smolíková, Lenka (advisor)
This work focuses on risk management in a company that develops its activities through online marketing. Review of literature defines important terms that correspond to a given topic. Mostly we speak of identification, analysis methods and subsequent elimination of the impact of risks. In the analytical part are identified all possible risks for the company, which was established through external and internal environment of the company. Using lessons learned from the practical part contains recommendations on the elimination of risk.
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A Tool for Administration of the Company Product Portfolio
Sázavský, Petr ; Šuška, Boris (referee) ; Květoňová, Šárka (advisor)
In this work, we introduce the evolution of thinking in the field of corporate governance. We are focusing on process management and current possibilities information support business processes. We'll show you an overview of performance measurement tools and process efficiency. An important part of this work is dedicated to design its own discount site that allows its customers to bulk purchases of various goods and services at a bargain price. For this site was created by an instrument to promote corporate portfolio. The tool is designed to automatically monitor and analyze sales success in competition and thus promote the award of contracts and specific form of a sale on your own server. The end of work is devote to practical use of the discount site in the real environment and evaluation of results.
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Risk Management of a Project in a Particular Company
Šafařík, Pavel ; Zahradník, Ondřej (referee) ; Smolíková, Lenka (advisor)
This work focuses on risk management in a company that develops its activities through online marketing. Review of literature defines important terms that correspond to a given topic. Mostly we speak of identification, analysis methods and subsequent elimination of the impact of risks. In the analytical part are identified all possible risks for the company, which was established through external and internal environment of the company. Using lessons learned from the practical part contains recommendations on the elimination of risk.
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A Tool for Administration of the Company Product Portfolio
Sázavský, Petr ; Šuška, Boris (referee) ; Květoňová, Šárka (advisor)
In this work, we introduce the evolution of thinking in the field of corporate governance. We are focusing on process management and current possibilities information support business processes. We'll show you an overview of performance measurement tools and process efficiency. An important part of this work is dedicated to design its own discount site that allows its customers to bulk purchases of various goods and services at a bargain price. For this site was created by an instrument to promote corporate portfolio. The tool is designed to automatically monitor and analyze sales success in competition and thus promote the award of contracts and specific form of a sale on your own server. The end of work is devote to practical use of the discount site in the real environment and evaluation of results.
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Product innovation in mobile applications
Michaličová, Alexandra ; Pavlíček, Antonín (advisor) ; Jiřička, Martin (referee)
Aim of this master thesis is to determine whether the introduction of new functionality into mobile application based on existing competitive trends, can grant selected application a new position on the market. To evaluate the hypothesis we used data collection and feedback from users. Thesis shows introduces various aspects associated with product management in practice. The theoretical part defines the product management and mobile applications as products, product innovation and describes the methodology used within management of the product. The goal of the practical part is the selection process of the new functionality, which is corporate program, description of all aspects of the preparation of the functionality and consequently its development. Based on the data and the feedback from users we evaluate its contribution to the company Liftago and its new positioning on the market.
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Marketing strategy of a newly launched brand on the Czech market
Žabková, Romana ; Průša, Přemysl (advisor) ; Vaněk, Tomáš (referee)
The topic of the thesis is launching a new brand of decorative cosmetics on the Czech market. The goal is to summarize and critically evaluate the whole process and the marketing mix of the brand. The focus will be mainly on the activities realized as a part of the communication mix. The evaluating methods will be market research (sell out and competitors' activities analysis) that provides us with the information about sales, market shares and competitors. The other method will be consumer research (questionnaire, focus groups, observing) that informs us about opinions, attitudes and preferences of the consumers. Based on these findings there is a list of recommendations concerning marketing mix, which should help the brand to achieve stability and continuous development.
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Analysis of product development in the telecommunications industry
Hofrichter, Jakub ; Bruckner, Tomáš (advisor) ; Jirovský, Lukáš (referee)
The thesis is focused on product development in companies in the telecommunications industry. These companies provide products to end customers. The introductory section lists and describes the basic concepts accompanying the issue. Also described herein is a method for achieving the objectives of the thesis, that is based on personal interviews with specialists in selected telecommunications companies. The first objective is to identify variables affecting success launching a new product to market services. The thesis defines the internal and external factors in the organization. Part of the analysis is to assess the current state of internal RFC, that was unexpectedly during the development of a long implementation period (TTM). The content of this thesis is identification of key factors and their impacts on implementation also unveiling constraints of the development process. These constraints are in the view of issues that prevent better performance of the relevant processes. The third and the main objective of this thesis is based on previous analyses, proposal of improvements that could contribute in the future to better product development. The proposed improvements are consulted with a specialist Demand Management to determine the feasibility and potential benefit in practice. The greatest contribution of the thesis lies in the proposed improvements and their assessment for future implementation.
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